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Red by Dufry

Loyalty Status Co launches first-ever Status Match offer for Duty Free shoppers with Red By Dufry

The exciting new partnership enables eligible airline and hotel elite members to access to Red By Dufry Platinum status –  granting exclusive discounts and perks at Duty Free stores globally.

December 20, 2023 – Loyalty Status Co is excited to announce a new partnership with Red By Dufry to launch a complimentary status match offer to attract airline and hotel elite members to their travel-retail outlets worldwide.

Starting today, approved customers will receive Red By Dufry Platinum status and enjoy all of the perks and benefits of Platinum status.

Platinum is Red By Dufry’s highest tier, offering members up to 10% discount in selected stores around the globe and access to exclusive products and services from brands.

The offer is open globally, and approved status holders are able to benefit from their status in over 1200 store locations. Store brands include, but are not limited to, World Duty Free, Hudson and Duty Free Shops.

Loyalty Status Co CEO Mark Ross-Smith said “Tens-of-millions of high-value travellers pass through airports each year, and it’s a no-brainer that tapping into the customer bases of the airlines’ most frequent travelers is a logical step for Red By Dufry.  We are thrilled to partner with Red By Dufry to bring the power of elite status to a new audience, to encourage travelers to shop at the airport, and to elevate the travel shopping experience for approved status match applicants who may have never previously considered airport shopping.”

Anthony Chieruzzi, Global Digital & Loyalty Head at Avolta continued: “It’s with great pride that we announce our latest partnership, a testament to Avolta’s ongoing commitment to making travelers happier. This initiative highlights our innovation drive and underscores our dedication to going the extra mile to deliver outstanding, convenient experiences to travelers around the world.”

For more information and details, please visit


About Avolta and Red By Dufry:

Avolta is a leading global travel experience player, operating in 75 countries and 1,200 locations across duty free, food & beverage and convenience. Red By Dufry is Avolta’s loyalty program. Visit for more information on the Red By Dufry program.

About Loyalty Status Co:

Loyalty Status Co is an award-winning travel technology company helping loyalty programs worldwide drive customer acquisition, growth and ancillary revenue through their elite status programs. Loyalty Status Co owns and operates the platform.

For more information, please contact:

[email protected]