Barcelona, June 11, 2025 — Loyalty Status Co, the travel technology company transforming how brands grow, retain and acquire high-value customers through elite loyalty status, has been named the Scaleup winner for APAC at Phocuswright’s Global Startup Pitch at Phocuswright Europe 2025, held this week in Barcelona.

The prestigious competition is designed to spotlight game-changing new businesses in the travel tech industry—those positioned to shape the future of travel and hospitality through innovation, scalability, and commercial potential.

Selected from a global field of rising travel technology ventures, Loyalty Status Co stood out for its unique approach to status program optimization and its dedication to unlocking the next $100 billion in untapped loyalty ancillary revenue. 

Its platform empowers airlines, hotels, and other travel brands to unlock the full potential of elite status as a powerful lever for revenue growth, customer retention, and deeper engagement.

“We’re honored to be recognized by the judging panel of industry leaders,” said Mark Ross-Smith, CEO and Co-Founder of Loyalty Status Co.“This award is a testament to the real-world impact our products are having on brands when status is treated as a strategic asset.” 

Loyalty Status Co’s win comes on the heels of a year of rapid growth, having launched successful partnerships and campaigns with leading global airlines and loyalty programs. 

By combining data-driven insights, advanced status management tools, and seamless customer experiences, the company is redefining how travel brands engage their most valuable customers.

About Loyalty Status Co
Loyalty Status Co is an award-winning travel technology company that empowers 25+ airline and hotel loyalty programs to drive growth and revenue through elite status solutions. The company owns and operates the leading global platform, StatusMatch.com Learn more at www.loyaltystatus.com.

Media Contact:

Erin Murray, CMO
[email protected]