Eliminate Status Match Fraud with Loyalty Status Co
Recent media highlights how in-house status matches drive substantial fraud and deliver a poor customer experience
In the fiercely competitive travel industry, airlines and hotels frequently offer status match programs to attract high-value frequent flyers. A good status match promotion delivers significant benefits, although simply launching one doesn’t guarantee success. As recent status match campaigns of major brands operating the program in-house have shown, fraud is rampant without the necessary controls in place – leading to negative brand sentiment and poor results.
Status fraud leads to unauthentic status holders, crowded lounges and reduced ancillary revenue
Loyalty fraud has evolved into a sophisticated operation. It’s no longer just a few individuals exploiting loopholes; it has become a significant business, with custom software, organised schemes, and multi-channel distribution. A status match program without robust fraud controls can severely impact airlines, leading to an influx of inauthentic status holders, overcrowded lounges, reduced ancillary revenue, and a costly investment in shutting down status resellers.
Up to 55% of status match applications are fraudulent
Loyalty Status Co works to eliminate fraud with a unique fraud protection platform that provides validation and risk profiling of every application. This is complemented by a global blacklist of bad actors and specialised expertise to ensure that fraud is stopped in its tracks. With up to 55% of status match applications being suspect, implementing a status match campaign without the necessary fraud protection tools requires a brand to invest heavily in resources to manually manage the process or accept the negative impact it will have on commercials and members.
A successful status match campaign is proven to deliver high-value members who spend more, fly more, earn on non-air partners and have a greater lifetime value
When status matches are run properly, the benefits are substantial: the acquisition of genuinely high-value customers—exactly the number you want—direct revenue, protected ancillaries, and positive media.
Connect at [email protected] to learn more about why Loyalty Status Co is entrusted to lead status match campaigns for over a dozen major brands worldwide.
